-Noticeably improves color and lightening performance while locking in color and improving pigment retention
-Intermolecular bonding connects protein molecules inside the cuticle and cortex, dramatically reducing breakage
-Convenient, easy to use one-step process with no additional processing time necessary and absolutely no change in formula needed
-Proprietary formula that is not protein based and requires no heat resulting in:
Increased shine and manageability
Silky texture
Reduced flyaways and frizz
Increased volume, elasticity and strength