92% of people agreed their hair felt deeply moisturised after use*.
The Elasticizer is our original cult product. We designed it for Audrey Hepburn, to give her that movie star bounce and shine she was missing after weeks of styling on set. It is still our best-selling dry or damaged hair treatment today. Cate Blanchett, Kate Winslet and Georgia May Jagger are all converts, and with such advocates, we are confident it will work for you too. You can even use it as an overnight conditioner to treat very dry, brittle or damaged hair, (esepcially from bleaching & colouring) and as an intensive anti-frizz treatment.
The Elasticizer was the world’s first deep conditioning pre-shampoo mask, and it is full of genuinely effective ingredients like Castor Oil and Hydrolyzed Elastin that rehydrate your hair. It is suitable for all hair types (including Afro-Caribbean, Coarse and Fine) and will give your hair added strength and elasticity to protect it from everyday threats like brushing and heat styling. Plus, it gives you that all-important feel good factor.
If you are going to invest in just one hair repair product, this would be it. But you could achieve even better results by adding a Philip Kingsley shampoo and conditioner tailored to your individual hair type. We believe it is the best way to give yourself life changing hair.
Paraben and fragrance free formulation.