There's nothing in the world like the beauty of healthy hair. Its vitality, color and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. We call it "Joi". -Joi is at the heart of everything we do.Our salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. "The joi of healthy hair" is our promise and our commitment.
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